House Style
The publication Tourist was intended to provide information on
destinations, ways to travel, experiences, and other travel related aspects.
To do this, I wanted to create a template design and writing
style and build a platform for the publication to continue, and develop.
My main attribute with the writing was to ensure it was
informative, yet informal, with insight into the content. The style was
intended to follow a format of some articles being tourist information, a guide
to the place or travel experience. Others were meant to have an element of
humour, first person insight, and a personal style of writing that endeared the
reader. I wanted to vary the styles of some of the articles; to experience what
would work best for each, and to explore different ways of writing some of the articles
that I have not attempted before. The idea with this was to learn myself, what
would work best for each type of content, and how to develop my styles for
each.
Being descriptive was something that is set to each of the
articles that I did. I wanted to paint a picture and be in depth about each
place, rather than just on overview on the main features. The articles labelled
‘British Beauties’ were intended to be short and almost advertising the places,
yet I still wanted to include some elements of depth and imagination to the
writing. Other articles such as St Lucia and The Streetwalker, were intended to
be based upon the places, and my experiences, either portrayed in 1st
person or as an outsiders perspective.
Another reason for varying the styles was to ensure that the
reader didn’t become bored with the writing, as usually, publications will have
more than one writer. If I could create a section of articles, using different
styles and give the reader that sense of different authors, then that would be
something I was hoping to achieve with varying the styles.
Language and vocabulary were some of the obstacles that I
came across. I found that certain places had the same elements, either within
the same article, or similarities to other articles. Examples of this are St
Lucia, and Cape Verde. They both had similar attributes and qualities in the
places, so I tried to write them in a slightly different way to each other, to
ensure it wasn’t just a copycat piece on a different destination.
The main feature with Tourist was to have a style that appealed
to various readers and audiences. I didn’t have a specific target audience in
mind, only that whoever would be interested in reading would be interested in
travelling, different experiences and places, or learning about different countries.
This was my main focus when writing the content. I didn’t want it to be a
commercial advertising for countries, or places that are well documented. I
want the magazine to have quirkiness because of the places that are written
about. The only elements that I wanted to include were typical travel
publication elements such as a photography competition, and lots of images. I
took the essential basics of a travel publication, and included these within Tourist,
but I tried to create content that had a sense of feeling and connection with
the places and the experiences within them.
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